[OOH Event Report] Which event space was used most in 2023? ?
Advantages of holding an event
① You can contact consumers directly and hear their opinions directly.
The greatest strength of events is the ability to hear feedback from consumers through events, which is a great benefit for marketing activities.
② Highly compatible with SNS
Event content that is unique and can only be done on the spot will be highly compatible with SNS. High advertising effectiveness can be achieved through events and dissemination on SNS.
③ Event recognition + triggering in combination with OOH
By holding OOH at stations and towns near the event venue at the same time, it is possible to enliven the event itself and take measures to attract people to the event venue.
Points to note when holding an event
① Depends on the weather
Weather affects the number of people who experience an event.
It is necessary to choose a venue with this in mind.
Especially if the event is held outdoors, it is necessary to prepare event equipment and operations in case of rain.
② Careful preparation is required before implementation
The implementing company is an event spacesafe eventIt is a prerequisite to do so.
The main schemes up to implementation are as follows.
[Before application] Submit preliminary screening materials to the space side
(Presentation of a summary document specifying the name of the company implementing the event, expected content, date, etc.)
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A response from the space company regarding the screening permission and space availability at the time of the request.
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Formal procedures (in many cases, you will fill out and submit an application form to the venue)
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Submission of official event manual
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Permission from the space side
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Setup/event performance/removal
As a guideline for the time it will take to hold the event, I think it would be better to look at approximately 3 to 6 months.
*Screening procedures and required period vary depending on the space management company.
③ Requires a certain amount of cost and time
Starting with the cost of the event space, event interior costs, personnel costs (staff, set-up, and removal during the event), arranging supplies, as well as creating plans and manuals, progress management, etc., costs and time are fixed until implementation. amount is required.
It is important to set outcome indicators to determine what the goal is for the event.
To avoid the situation where you spend money and time on an event, but don't know whether the result was good or bad, it is important to plan the event by setting goals in advance and determining what success indicators should be used. is recommended.
I want to hold an event, but I don't know where to start.
Please contact us.
We will propose all aspects of event methods, space arrangement, and management, from organizing issues to goals.
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Which event space in Tokyo was most used in 2023? ?
Survey period: January 2023, 1 to December 1, 2023
Research method: Our own research based on keyword searches such as "pop-up" and "event"
1st place MIYASHITA PARK
A complex facility that combines a park, retail store, and hotel with its grand opening in June 2020. In addition to the skating rink and bouldering wall that have long been popular at Miyashita Park, a new multipurpose sports facility has been built, as well as a vast open lawn space, which is especially popular among young people.
Usage industry
There is a noticeable trend of advertisements for beverage-related events, sports, and games aimed at young people in Shibuya.
2nd place Roppongi Hills Oyane Plaza
Usage industry
Recommended points
An event space at Roppongi Hills, a facility that represents Roppongi, one of the most luxurious areas in Tokyo.
Although it is set up outdoors, it also has a roof, so you can safely hold events even in rainy weather.
There is a trend of more and more exhibition events of luxury cars tailored to the target audience.
3rd place ZeroBase Shibuya
Usage industry
It is used in a wide range of industries. A large-scale pop-up event that takes full advantage of being able to use a single building in the center of Shibuya will stand out.
Another unique point that other event spaces do not have is that large OOH signs can be displayed on the outside walls and rooftop of the event space.
In addition to Shibuya, the ZeroBase series has a lineup of event spaces in premium locations such as Omotesando and Shinjuku Station.
Summary
We can also provide information on event spaces other than those listed above and OOH information, so if you are even slightly interested in posting OOH, please feel free to contact us!
Thank you for reading until the end.
