■Characteristics of outdoor advertising (OOH) = “size”

One of the characteristics of outdoor advertising (OOH) is its size.

OOH is a unique feature that can be displayed in large size in public spaces such as towns and stations, which is not possible with other media. This time, we will introduce some of the media that can be displayed in large size, which is a feature of OOH.

■Advantages of being able to express in large size

Outdoor advertising (OOH) is an advertisement posted in places visited by many visitors and users, such as public spaces, transportation facilities, and commercial facilities, so the larger the size, the higher the visibility of the advertisement. .

Shibuya and Shinjuku in Tokyo. In Osaka, posting OOH in high-value places such as Umeda, Shinsaibashi, and Dotonbori is effective not only from the perspective of advertising effectiveness but also from the perspective of corporate branding, and you can gain benefits by posting OOH. Masu.

■Introducing large OOH

We will introduce short-term large-scale OOH in the Tokyo and Osaka areas, two major cities in Japan.

For reference, the official size of the basketball court is 420㎡.

[Tokyo OOH edition]

・Shibuya area management advertisement (as of December 2023.12, some media sales have ended)

Total media size for 585 sides: XNUMX㎡

We operate the Shibuya Station Area Management Advertising Project, which sells the Shibuya Citizen Charter Board installed in the center of Shibuya Hachiko Square and the wall under construction of the former Tokyu Department Store as special advertising spaces.

The Shibuya Civic Charter board installed in Shibuya Hachiko Plaza and the wall under construction at the former Tokyu Department Store will be sold as advertising space as a special case.

・Shibuya Scramble Square Vision

Media size: approx. 780㎡

An outdoor vision installed on the exterior wall of Shibuya Scramble Square, a large 47-story complex complex directly connected to Shibuya Station. Many advertisers air unique creatives that take advantage of the unique shape of their vision.

[Osaka OOH edition]

・Dotonbori MMB board

Media size: 333㎡

A large billboard media set up across the street from Dotonbori, Osaka, which is famous for the Glico sign. You can post advertisements in symbolic places that represent Osaka.

・Super Graphic South MAX size

Media size / 558㎡

Super large billboard media facing Osaka Midosuji, over 500㎡

■Finally (Summary)

・Large-sized advertisements are one of the features that can only be achieved through OOH, and are effective not only from a high advertising effect but also from a corporate branding perspective.

・The major cities of Tokyo and Osaka especially have many large and symbolic OOHs, allowing for a variety of planning options.

This time, we only have OOH information for the major cities of Tokyo and Osaka, but we also have a lot of OOH information for other metropolitan areas.

If you have any questions regarding OOH, please feel free to contact us!