Survey period: April 2024, 4 to June 1, 2024
Research method: Our own research based on keyword searches such as "pop-up" and "event"

1st place MIYASHITA PARK

Usage industry

Following 2023, it is also heavily used from April to June 24.
As it is a popular facility among young people, it is notable for hosting events in a variety of industries, including fashion, beverages, entertainment, and games.

2nd place: Roppongi Hills Big Roof Plaza

Usage industry

Following 2023, it is also heavily used from April to June 24.
In terms of advertising industries, the majority of events are in the food and confectionery industries and automotive-related industries.
The fact that it can be held in the premium area of ​​Roppongi Hills and that it is a covered event space makes it easy to hold events are also thought to be factors in the high occupancy rate.

Roppongi Hills Ooyane Plaza

Located at the junction of Roppongi Hills' main flow lines, this open space with an impressive transparent glass roof doubles as the functionality for holding events regardless of the weather.

https://www.ooh-cmedia.com/media/%e5%85%ad%e6%9c%ac%e6%9c%a8%e3%83%92%e3%83%ab%e3%82%ba-%e5%a4%a7%e5%b1%8b%e6%a0%b9%e3%83%97%e3%83%a9%e3%82%b6/

3rd Place: Shibuya Modi Event Space

Usage industry

This time, it has been newly ranked.
They are notable for their extensive experience in promoting TV station programs and public lotteries.

Shibuya Modi store plaza event space

Detailed information on advertising at the Shibuya Modi storefront plaza event space.

https://www.ooh-cmedia.com/media/%e6%b8%8b%e8%b0%b7%e3%83%a2%e3%83%87%e3%82%a3-%e5%ba%97%e9%a0%ad%e3%83%97%e3%83%a9%e3%82%b6%e3%82%a4%e3%83%99%e3%83%b3%e3%83%88%e3%82%b9%e3%83%9a%e3%83%bc%e3%82%b9/

4th place: SHIBUYA109 storefront event space

Usage industry

This time, it has been newly ranked.
An event space at the entrance of SHIBUYA109, a facility that symbolizes the city of Shibuya.
Although the space available for events is limited, it is a very popular space, and is often used for sampling events and events combined with wall advertising (109 cylinders).

SHIBUYA109 In-store event space

Detailed information on advertising for the SHIBUYA109 in-store event space.

https://www.ooh-cmedia.com/media/shibuya109%e5%ba%97%e9%a0%ad%e3%82%a4%e3%83%99%e3%83%b3%e3%83%88%e3%82%b9%e3%83%9a%e3%83%bc%e3%82%b9/

Shibuya 109 cylinder

Detailed information about the Shibuya 109 Cylinder advertisement.

https://www.ooh-cmedia.com/media/%e6%b8%8b%e8%b0%b7109%e3%82%b7%e3%83%aa%e3%83%b3%e3%83%80%e3%83%bc/

5rd place ZeroBase Shibuya

Usage industry

Ranked again following the previous year.
Located opposite SHIBUYA109, it is an independent pop-up space that can use the entire building for events, making it an easy medium to express the brand's worldview.

ZeroBase Shibuya

A large pop-up space facing near the Shibuya Scramble Crossing where one building facility can be used for events.It is a highly flexible event space that can also be used for product sales and food and beverage development.

https://www.ooh-cmedia.com/media/zerobase%e6%b8%8b%e8%b0%b7/

Impressions from the event based on results from April to June 24

・Shibuya area is very popular
Shibuya, the most popular OOH location, is also popular for events, with each space actively hosting events.
Additionally, OOH is often used to announce upcoming events.

(reference)
OOH Media List
https://www.ooh-cmedia.com/search/

Shibuya area advertising status list
https://www.ooh-cmedia.com/report/

・Increasing number of food and beverage events
It seems that the number of sampling events is increasing, perhaps due to higher average temperatures and more opportunities to go outside.

Summary

We will continue to post regular event results reports.
We can also provide information on event spaces and OOH advertising other than those listed above, so if you're even slightly interested in OOH advertising, please feel free to contact us!
Thank you for reading until the end.