About the characteristics of Shibuya

A popular area with one of the highest number of visitors in Tokyo

It is one of the most convenient major terminal stations in Tokyo, with access to JR East as well as private railways such as Tokyu, Tokyo Metro, and Keio Lines.

[Average number of passengers per day for each electric railway]

JR East: 585,262 people
Tokyu (Toyoko/Denen Toshi): 867,987 people
Keio (Inokashira Line): 274,505 people
Tokyo Metro (Ginza/Hanzomon/Fukutoshin Line): 850,275 people
Total: 2,578,029 people

*Kanto Transportation Advertising Council Including the average number of passengers getting on and off and passing through each day in 2022

Redevelopment will bring new charm to the city of Shibuya

Currently, the city of Shibuya is undergoing a large-scale redevelopment project that is said to occur once every 100 years, and skyscrapers such as Shibuya Hikarie and Scramble Square are clustered together.
The office space includes major IT companies, and the commercial tenants include high-end brand stores, and the area is attracting attention as a city where people with disposable income and high information sensitivity gather.
Additionally, according to the "Survey on Behavioral Characteristics of Foreign Travelers by Country/Region" conducted by the Tokyo Metropolitan Government since 2013, Shibuya will be the number one place in Tokyo visited by inbound foreign travelers in the 2022 survey. What happened was also widely covered in the news.
Former[Youth town = Shibuya]In addition, Shibuya's culture is becoming more and more popular as a city where diverse people and high-status people gather both domestically and internationally.

Introducing OOH/outdoor advertising in Shibuya

We will introduce some of the OOH media that can be implemented in Shibuya, which continues to attract such attention.

large vision

A large vision medium that symbolizes Shibuya's scramble crossing. It is possible to synchronize and broadcast the same advertisement content on six stations.

large billboard

Shibuya 109 Cylinder is one of the OOH media that symbolizes Shibuya.

Shibuya 109 cylinder

https://www.ooh-cmedia.com/media/%E6%B8%8B%E8%B0%B7109%E3%82%B7%E3%83%AA%E3%83%B3%E3%83%80%E3%83%BC/

poster jack

OOH media that continuously displays posters all over the city.

SHIBUYA WILD POSTING/SHIBUYA WILD POSTING

https://www.ooh-cmedia.com/media/%e6%b8%8b%e8%b0%b7%e3%83%af%e3%82%a4%e3%83%ab%e3%83%89%e3%83%9d%e3%82%b9%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0-shibuya-wild-posting/

flag advertising

Dogenzaka flag advertisement. Advertisements can be posted on street lights from Shibuya Station to Dogenzaka.

Dogenzaka/Bunkamura-dori street light flag advertisement

https://www.ooh-cmedia.com/media/%e9%81%93%e7%8e%84%e5%9d%82%e3%83%bb%e6%96%87%e5%8c%96%e6%9d%91%e9%80%9a-%e8%a1%97%e8%b7%af%e7%81%af%e3%83%95%e3%83%a9%e3%83%83%e3%82%b0%e5%ba%83%e5%91%8a/

Pop-up event space

One ZeroBase Shibuya building can be used as a pop up space.

ZeroBase Shibuya

https://www.ooh-cmedia.com/media/zerobase%e6%b8%8b%e8%b0%b7/

Any surprising reasons for implementation? ?

One of the popular elements is that you can aim for secondary elements of TV appearance.
The city of Shibuya is almost always mentioned in weather forecasts and interviews for entertainment news.

・The impact of advertising in a prime location in Shibuya
・Increase awareness by exposing advertisements with high circulation
・Strengthening our approach to nationwide areas using TV

It seems that there are many advertisers who post advertisements in Shibuya with these three points in mind.

Summary

We introduced the characteristics of Shibuya and OOH.
Click here to view Shibuya's OOH/outdoor advertisements currently being posted on OOH Cmedia.

OOH Cmedia | Comprehensive search site for domestic and international outdoor advertising, transportation advertising, and event spaces

https://www.ooh-cmedia.com/media/area/%e6%b8%8b%e8%b0%b7/

If you are even slightly interested, please feel free to contact us!

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